Thursday, March 29, 2007

Bad product placement

The Lonelygirl15 product placement witnessed a huge response from all corners. One such response posted goes...

Thanks, again, to the MIT Advertising Lab I got this tip about our good friend Lonelgirl15. Now, I was never a Lonelygirl fan, even when people thought it was real it just wasn’t my style. But now that they’re totally and obviously fictionalized, brands might as well start placing products into the show, right? Wrong.

I have nothing against product placement, it’s just that to me it’s the lazy way out. Product integration, branded entertainment, I’m down with those. But when someone is talking about how they have issues with trust and then fawns over Ice Breakers Sours Gum?!! Give me a break. I mean, wow, I don’t have to even argue how poorly this was done, you can just listen to the cut from dirty to clean audio when they started talking about the product. If you need further proof you can look at some sweet screencaps below, and use them and learn how truly uncreative webshow placements can apparently be.

It’s sad to see what could have been a smart move be done with such little flair.

-Jason Pickar

1 comment:

Albert said...

Hey I feel it was not so badly executed.